Role: UIUX Designer, Product Designer, Market Strategist
Duration: Sep 2024 - Dec 2024
Team: 3 Product Designer, 1 Package Designer, 3 Market Strategist
Product Type: Rebranding Cleaner
Methodology: Market Strategy, Branding, Wireframes, 2D and 3D Prototype, Animation, Usability Research, Competitive Research
Duration: Sep 2024 - Dec 2024
Team: 3 Product Designer, 1 Package Designer, 3 Market Strategist
Product Type: Rebranding Cleaner
Methodology: Market Strategy, Branding, Wireframes, 2D and 3D Prototype, Animation, Usability Research, Competitive Research
Context
Home is more than a physical space
It’s where memories are made, traditions are upheld, and love is expressed in the smallest acts. To understand Fabuloso’s story, we need to understand what makes a house a home.
Our loyal Fabuloso’s users, on what truly defines a home.
Fabuloso has been a symbol of pride and care, helping to shape homes where traditions are cherished and memories are created.
Fabuloso is a symbol of home
Fabuloso Crisis
Fabuloso needs to expand to next generations
Meet Sofia, the new generation from a family who uses Fabuloso
The current Fabuloso is often tied to the floor, leading consumers to create their own hacks for more versatility. Rooted in nostalgia, Fabuloso now has the opportunity to leverage that emotional connection with a new generation of naive newbies, expanding its role in their new life.
Time for a new chapter
Design
Fabuloso Commercial Advertisement
Product | Tabz
Product | Pabz
Product | Wandz
Usage
Brand Architecture
Our well positioned within the mammoth Colgate PalmOlive Company. The Fabuloso eco now sits alongside existing Fabuloso products such as all under the Fabulo Product Family.
Shelf Strategy
When Sofia shops offline, Tabz are placed on gravity-feed shelves for visibility, capturing attention first as shoppers scan in a Z pattern. Padz are positioned on lower shelves to complement the lineup, and Wandz hangs on the side to maximize space. Tabz is placed at eye-to-thigh level, Padz at touch level for visibility, while Wands hang on the side for quick grab-and-go cleaning.
Our E-commerce Shelf Strategy highlights eco-friendly Fabuloso products and rewards loyalty with 'Subscribe and Save' discount. We want to provide a Fabuloso Starter Pack, perfect for the Naive Newbie. All they’ll need is one click, and it’s clean.
This additional platform for distribution, will allow us to collect data and better meet our fabulous customers' needs. Existing customers can shop at fabuloso.com, while new customers can purchase Fabuloso Eco on mobile, with website links to our social channels for easy connection.
Market Strategy
Pop-up store to target Naive Newbie
Poster for Branding Advertisement
TikTok to attract generations
What Fabuloso ECO can change?
Low-Fi Prototype
Impact
For individuals, it provides tailored soft skill assessments and actionable learning plans, enhancing career growth and bridging information gaps. Businesses benefit from streamlined processes, reducing the time and cost associated with traditional leadership programs while accurately measuring both hard KPIs and soft performance metrics. This leads to improved team performance, stronger company culture, and higher employee engagement. Overall, the project drives measurable ROI, optimizes resource allocation and sets a new standard in leadership training through innovative technology.
For individuals, it provides tailored soft skill assessments and actionable learning plans, enhancing career growth and bridging information gaps. Businesses benefit from streamlined processes, reducing the time and cost associated with traditional leadership programs while accurately measuring both hard KPIs and soft performance metrics. This leads to improved team performance, stronger company culture, and higher employee engagement. Overall, the project drives measurable ROI, optimizes resource allocation and sets a new standard in leadership training through innovative technology.
Takeaways
Experience Design Aligned with Design Intentions
I rethought and redesigned the interface to better communicate information, recognizing that B2B products like realix.ai serve companies of various sizes with extensive data needs. realix.ai, a B2B SaaS leadership platform, focuses on developing hard-to-quantify leadership traits and related soft skills. The goal is to present essential information clearly at first glance, enabling users to easily discern what they need and make informed decisions about leadership development—a crucial leadership skill itself ;).
Experiences to Achieve Human-AI Balanced Collaboration
The design aims to capture the strength of Athena by encouraging active user engagement with a digital AI model to improve their real-life skills because realix.ai employs a finely-tuned model specifically crafted to enhance soft skills, differentiating it from competitors. This is achieved through multiple interactive systems within the user experience, such as study quests and case simulations, which offer personalized conversations between AI and users focused on soft skill development based on their data and inputs.
Experience Design Aligned with Design Intentions
I rethought and redesigned the interface to better communicate information, recognizing that B2B products like realix.ai serve companies of various sizes with extensive data needs. realix.ai, a B2B SaaS leadership platform, focuses on developing hard-to-quantify leadership traits and related soft skills. The goal is to present essential information clearly at first glance, enabling users to easily discern what they need and make informed decisions about leadership development—a crucial leadership skill itself ;).
Experiences to Achieve Human-AI Balanced Collaboration
The design aims to capture the strength of Athena by encouraging active user engagement with a digital AI model to improve their real-life skills because realix.ai employs a finely-tuned model specifically crafted to enhance soft skills, differentiating it from competitors. This is achieved through multiple interactive systems within the user experience, such as study quests and case simulations, which offer personalized conversations between AI and users focused on soft skill development based on their data and inputs.